Jamie Krasner aka James K will launch her She Rocks label on April 15 2016 with the release of her debut album, PET. The album will be released on vinyl and digital formats in collaboration with Dial Records, with Vancouver's 1080p issuing a cassette edition.    -------    James K is a stranger to obviousness. Over the past few years the New York native has quietly honed her sound and peculiar aesthetic. Equally organic and electronic, her sound is a combination of odd dreams, industrial beats and vocals, both incomprehensible and appealing, with a thick layer of glitter on top of it. James K is a concentrated dose of emotion mixed with sorrowful iciness, which in turn ties together ripped, broken, morphed and enchanted samples. James K stands for a fusion of visual and sonic elements, deeply rooted in conscious art practice and downright freak-out. James K creates a mythology of her own. ‘PET,’ her first LP due out in early 2016, will be a co-release with Dial and her own label, She Rocks! A special edition of the album with added bonus tracks and interludes with be released on cassette through Canadian label 1080p.    In James K’s words: ‘The underlying desire of “PET” divides into two parts: an escape into ethereality and a mischievous denial of my own experience. It narrates my search for honest expression by means of the premature denial- a childish excursion into a world of monstrosity and innocence.    PET reflects my mental state during its production - as a person, I was owned, objectified and hurt by other, and that wound I then unwillingly internalized. I turned to my music as a way to dissect these thoughts. The product became my possession, or “pet.” In retrospective, this process gives me strength over myself; love— knowledge and wisdom enacted. The arrangement of the music and the PET itself relates to my endless struggle, namely, my attempts to reclaim myself.’    Her ‘Sokit’ 7” is a double track single for her album, which she released last Spring. James K is featured on the recent compilation released by Dial Records for their 15-year anniversary, and a mini LP of her noise pop project SETH (along with producer Gobby), was also recently released by label 1080p in June, in cassette and digital form. She rocks.
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